Q4 2023 Performance of Ultracasual Games in Brazil: Sensor Tower Insights

In the ultracasual gaming category, the fourth quarter of 2023 has shown varied trends among the top contenders in Brazil. These insights are based on a unified platform approach, combining data from both iOS and Android.

Antistress relaxing toy game saw its downloads fluctuate, starting at 143K in late September and dipping to 77K by the end of December. Concurrently, weekly active users showed a general upward trend, from 808K to over 1M in mid-December, before settling at 1.03M in the final week.

KAYAC Inc.'s offering, Ragdoll Break: Let's destroy!, witnessed a peak in downloads at 363K in early October, followed by a decline to 48K by year's end. Weekly active users reflected a similar pattern, peaking at 371K and ending the quarter at 171K.

The game Antistress - relaxation toys from JindoBlu, showed consistent revenue throughout the quarter, with a notable spike to 213 USD in mid-December. Downloads were highest in late December at 108K, while active users increased from 465K to 537K by the quarter's end.

Freeplay Inc's Fidget Toys Trading・Pop It 3D experienced its highest number of downloads at 64K in early October and concluded the quarter with 52K. Weekly active users peaked at 99K and saw a modest decrease to 86K in the last week of December.

Lastly, Fill The Fridge by Rollic Games had its downloads begin at 87K and end at 47K, while revenue showed a downward trend with a slight increase in the last two weeks of December. The weekly active users experienced a high of 86K in late October, closing the quarter at nearly 70K.

For those interested in deeper insights into the ultracasual gaming market, more detailed data and analysis can be found at Sensor Tower.